By serving up valuable information to users actively looking for products and services just like yours, inbound marketing achieves a much higher return on investment than more traditional forms of marketing; nurturing them through a series of carefully considered steps with the aim of converting them into loyal customers.
Creating engaging and informative content
Whether taking the form of videos, blogs, email marketing campaigns or search engine optimisation, inbound marketing hinges on the creation of engaging and informative content distributed through various relevant channels to attract audiences during specific points of their journey to purchasing your product or service; whether they’re ready to click that ‘buy now’ button, or are simply browsing.
Buyer Persona Development
Detailed research into your potential and existing customers will reveal their goals and challenges.
Target potential customers with highly relevant, personalised and useful content that addresses their challenges and goals.
Nurture & Convert
Provide leads with helpful content to assist them through the buyer journey to conversion.
Clearly show ROI using data and analytics tools.
Inbound marketing services
Inbound marketing uses a wide range of tactics to achieve the goal of attracting, engaging and delighting potential customers:
Digital marketing packages
- Strategy creation including workshop
- 2 inbound marketing campaigns per quarter
- 2 blog posts per month
- Tailored package
*HubSpot subscription required (not included in price)
Free digital marketing review
- Unsure of whether your current marketing activity is really working?
- Wondering what else you could do to increase sales?
- Looking for a more effective and cost effective way of attracting new customers?
If the answer to any or all of these questions is ‘yes!’, our free digital marketing review is for you.
By analysing your current digital marketing activity, we’ll provide you with a simple and comprehensive report, giving you a clear indication of how effective your marketing really is, whilst providing recommendations on how to move forward; helping you streamline your marketing efforts and increase your sales.